LDH

Since the beginning of EXILE’s life, concretely in 2002, the members decided to establish the company EXILE Entertainment so they could be in charge of their own activities as well as produce other acts (some of them were already in their same music label, Rhythm Zone, from AVEX). Later on, the company grew bigger to become LDH (Love Dream Happiness) as it is now known as, as well as become some sort of sub-label of Rhythm Zone. Mostly the acts of the company are R&B singers, Hip-Hop acts or Pop acts and not all of the groups are Performance ones. Within the years the agency widened its fields, signing musicians, actors, models, dancers & even professional athletes; some of them having past ties with HIRO or the rest of EXILE members. That was the case with one of the original members of ZOO whom didn’t stay that long with the group but ended up having a career in the same TV show, CLUB DADA. This being the singer RIKACO that nowadays has a career as a model, an actress and a producer. There was also the group COLOR and the group RATHER UNIQUE, as well as some other EXILE side projects conducted by some of the members. Even SHUN stayed until 2008 being also one of its founder members, with his new stage name: Kiyokiba Shunsuke.

A lot of these acts, especially the groups, ended up having a closer relationship with EXILE. Though not all of the LDH music acts are considered as part of the EX FAMILY (EXILE’s family) or promoted as such. There’s also the use of the agency models and actors in the different activities EXILE and its members have.

To name a few examples, since the time LDH had been existing, they had solo acts (NaNa, CEYREN) to Hip-Hop groups (NEVER LAND, warp-generation) that although they did collaborate with EXILE, aren’t strictly considered members of their family (containing the same DNA) in the way it happens today with some of the LDH acts.